aggrandizement
amplification
ballyhoo
big talk
blowing up
burlesque
caricature
consumer preference study
consumer research
consumer survey
dilatation
dilation
direct-mail selling
enhancement
enlargement
exaggerating
exaggeration
excess
exorbitance
expansion
extravagance
extreme
grandiloquence
hard sell
hawking
heightening
high-pressure salesmanship
hyperbole
hyperbolism
inflation
inordinacy
jobbing
low-pressure salesmanship
magnification
mail-order selling
market research
marketing
marketing research
merchandising
overemphasis
overestimation
overkill
overstatement
peddling
prodigality
profuseness
promotion
puffery
puffing up
retailing