no-frills
skeleton
center
centre
core
essence
gist
heart
heart and soul
inwardness
kernel
marrow
meat
nitty-gritty
nub
pith
substance
sum
activity-based
adn.com
arcing
christ-centered
conservative-style
green-haired
heartwarming
monsters'
overreach
psychogeography
reportorial
snot-nosed
souped-up
warp-capable
wishy